About

As ever is more than a brand - it’s a love language. Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.

This curated collection has been crafted to elevate your everyday and inspire moments of joy.
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For years, I’ve been making jams, preserves, and fruit spreads for friends and family. The feedback from my loved ones was always the same: "Starting my day with your jam makes me feel happy."

These moments inspired me to dream up something far greater than I could create in my kitchen at home. I asked myself, “What would it take to scale my fruit spreads into something I could share more broadly? Could I adapt my recipe into something that could bring more people that feeling of joy? And what else could I add to this collection to spark a smile, to make your day a bit easier, to elevate your everyday?”

With the support of an amazing team, dedicated focus, and hard work, we made it happen.

As ever, for me, is an extension of how I love. Through thoughtful gestures and small details, I hope this collection brings you as much joy as it does for those I hold close.

As ever,

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